iPhone Users’ in-app Spendings Increased 5 Times in the Last Years [Chart]

In 2020, iPhone users in the United States spent an average of 138 dollars on apps each year, up 38% from the previous year. Between 2015 and 2020, the average in-app spending on iOS rose steadily. In 2020, mobile gaming applications were the category with the highest overall spending among iPhone users in the United States.

Find more statistics at Statista

What exactly does the phrase “in-app purchases” imply?

Basically, an in-app purchase is something you buy while using an app on your PC or smartphone. They might be anything from an e-book to the opportunity to play a game without seeing advertisements.

There are three types of in-app purchases: 

• Unlockables: In-app purchases that permanently unlock particular material or features. E-books and game expansions are two examples of in-app purchases that are unlocked this way.
• The Expendables are a set of special weapons. Users can buy coins or power-ups to help them pass levels or get fun digital goods in free-to-play games that feature expandable in-app purchases.
• Subscriptions are additional purchases that provide you access to an app or allow you to utilize advanced features beyond the free version.

How to enable or disable in-app purchases on an iPhone or iPad

1. Open the Settings app.

2. Tap Screen Time, then Content & Privacy Restrictions. 

3. Turn on Content & Privacy Restrictions by tapping the slider. It will turn green when on.

4. Tap iTunes & App Store Purchases.

5. Tap In-app Purchases, then select Allow or Don’t Allow.