iphone apps

iPhone Users’ in-app Spendings Increased 5 Times in the Last Years [Chart]

In 2020, iPhone users in the United States spent an average of 138 dollars on apps each year, up 38% from the previous year. Between 2015 and 2020, the average in-app spending on iOS rose steadily. In 2020, mobile gaming applications were the category with the highest overall spending among iPhone users in the United States.

Statistic: Average in-app spending per active iPhone in the United States from 2015 to 2020 (in U.S. dollars) | Statista
Find more statistics at Statista

What exactly does the phrase “in-app purchases” imply?

Basically, an in-app purchase is something you buy while using an app on your PC or smartphone. They might be anything from an e-book to the opportunity to play a game without seeing advertisements.

There are three types of in-app purchases: 

  • Unlockables: In-app purchases that permanently unlock particular material or features. E-books and game expansions are two examples of in-app purchases that are unlocked this way.
  • The Expendables are a set of special weapons. Users can buy coins or power-ups to help them pass levels or get fun digital goods in free-to-play games that feature expandable in-app purchases.
  • Subscriptions are additional purchases that provide you access to an app or allow you to utilize advanced features beyond the free version.

How to enable or disable in-app purchases on an iPhone or iPad

1. Open the Settings app.

iphone settings

2. Tap Screen Time, then Content & Privacy Restrictions

iphone settings

3. Turn on Content & Privacy Restrictions by tapping the slider. It will turn green when on.

iphone settings

4. Tap iTunes & App Store Purchases.

iphone settings

5. Tap In-app Purchases, then select Allow or Don’t Allow.


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